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20-Point Checklist for Smoother Voiceover Requests

20-Point Checklist for Smoother Voiceover Requests - article on Japanese narration

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Why Voiceover Requests Become Smoother

Most problems in voiceover production are not caused by the voice itself, but by missing information before recording starts. Common issues such as “the tone feels different from what we expected,” “the read does not fit the duration,” or “pronunciation instructions were missing” can often be prevented with better preparation.

In video production, narrators, audio directors, editors, and clients often work with different assumptions. That is exactly why a well-organized request saves time for everyone involved.

In this article, I will share a practical 20-point checklist to help you place voiceover requests more smoothly and efficiently.

Basic Items to Confirm Before Requesting

Start with the core information behind the job. If these points are vague, follow-up communication tends to increase.

1. What the audio is for

  • Web video
  • TV commercial
  • YouTube
  • Exhibition video
  • Internal training
  • E-learning
  • In-store announcement

The intended use affects performance style, audio quality, and licensing conditions.

2. Distribution channels and usage scope

Clarify whether the audio is for “web publication only” or will also be reused in social ads and other channels. Secondary usage should be stated in advance.

3. Target audience

The audience affects vocal age, emotional distance, and speaking speed.
Examples: executives, parents, teenagers, overseas viewers.

4. Desired vocal direction

  • Calm
  • Friendly
  • Premium
  • Trustworthy
  • Energetic
  • Stylish

Adjectives alone can be vague, so reference videos or existing examples help a lot.

5. Preferred gender and age feel

Instead of simply saying “male” or “female,” a more specific image such as “an intelligent voice with the feel of someone in their early 30s” makes casting easier.

Script-Related Items You Must Lock Down

The script has the biggest impact on the success of a voiceover request. The goal is to remove uncertainty for the performer.

6. Script status

Make it clear whether the script is a draft or a final version. If the script is still changing, the risk of retakes increases significantly.

7. Difficult proper nouns

  • Personal names
  • Place names
  • Product names
  • Company names
  • Technical terms
  • Abbreviations

Providing phonetic guides and accent notes can greatly reduce re-recording.

8. How to read numbers, symbols, and English terms

Items like “2025,” “No.1,” “AI,” and URLs may be read differently depending on the project. Set a consistent rule in advance.

9. Required duration

Whether it is 15 seconds, 30 seconds, or 90 seconds, target runtime is essential. Also clarify whether the total includes music and pauses.

10. Pauses and emphasis

Where to pause and what to stress can completely change the impression. Adding slashes or bold emphasis in the script is often helpful.

Practical Recording and Delivery Items

In actual production, delivery specifications are just as important as creative direction.

11. Desired deadline

Separate the “first delivery date” from the “final approval date” so the schedule can be planned properly.

12. Recording method

  • Home studio recording
  • Professional studio session
  • Remote supervised session
  • Live direction on site

Choose the method that fits the project’s importance and budget.

13. File format

Specify formats such as WAV, MP3, 24-bit, or 48kHz based on your editing workflow. If not specified, extra confirmation will be needed later.

14. Whether files should be split

You may need:

  • One continuous file
  • Separate files by scene
  • Separate files by line

This should match the editor’s workflow.

15. Scope of cleanup and audio polishing

How much breathing should remain, and how much noise reduction should be applied, depends on the project. Share whether you prioritize naturalness or a cleaner finish.

Items That Help Reduce Revisions

Projects with many revisions affect both cost and schedule. Many revisions can be avoided through better upfront confirmation.

16. Revision policy

Set rules in advance, such as “one round of minor revisions included,” to avoid misunderstandings.

17. Definition of a revision

  • Misread words
  • Re-recording due to missing instructions
  • Script replacement
  • Change in performance direction

It is important to define what is covered at no extra charge.

18. Review flow

Decide who checks the audio and who gives final approval. This prevents confusion when comments multiply halfway through the project.

19. Sharing reference materials

  • Storyboards
  • Rough-cut video
  • Target image
  • Past projects
  • Temporary BGM version

Voiceover works best when understood in relation to picture, so shared materials are extremely valuable.

20. Single point of contact

When a production company, agency, and client are all involved, multiple contact points can easily create inconsistent direction. Assign one person to consolidate all requests.

A Checklist Alone Can Improve Request Quality

Voiceover requests can move very smoothly, but when key information is missing, small questions pile up and slow the entire project. In video production especially, editing, audio post, and publishing schedules are tightly connected, so delays in voice work can affect the whole timeline.

You do not need to send all 20 items in long form every time. A simple template is enough, with only the relevant fields filled in for each project. What matters is creating a situation where the narrator does not have to guess how to read, how to perform, or how to deliver the files.

When the quality of the request improves, the quality of the first take improves as well, and the number of revisions goes down. In the end, both the production team and the narrator can work more comfortably and efficiently. Try incorporating this checklist into your team’s standard voiceover request process.

Masahiro Kobayashi - professional Japanese narrator

Masahiro Kobayashi

Professional Narrator

A Japanese male narrator handling over 200 projects a year across corporate videos, commercials and documentaries. Recorded in a broadcast-quality home studio and delivered fast.

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Corporate VP, commercials, e-learning, product manuals — you do not need everything decided. Send the script length, intended media and target date, and I will come back with a proposal.

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